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Our Practice

Family Friendly Experienced Practice

Based in Stone Cross, West Bromwich we have been providing eyecare services for nearly 70 years. The practice uses modern equipment which is regularly maintained to the highest of standards.

With an experienced team who have been with us for a number of years, we believe we can provide quality eyecare at affordable prices.

We serve the local community by offering expert eyecare at affordable prices.

We apply Multi Anti Reflection (MAR) Coatings on all lenses we sell. Independent test show MAR Coatings can improve vision by up to 8%.

Our collection of frames starts from Free with also a range of designer frames available to suit all.

Our Equipment

Visual Field Analyser – Henson 9000

It’s essential to check your visual field regularly to identify any conditions which could affect your vision. Your field of vision is everything you see when you are looking straight ahead. If there is a defect, it could cause you problems when navigating around, this could be especially dangerous if driving. There are various eye conditions that we check for including cataracts, strokes, circulatory disorders, glaucoma, brain tumours, neurological conditions and even smoking.

Digital Slit Lamp – Haig Streit BC900

We examine your eyes with a digital slit lamp to view the interior and exterior of the eye. This can help identify tears, holes, blood leakage and detachments. It can also detect diabetic eye disease, glaucoma and papilloedema, macula degeneration, hypertension and other conditions.

Eye Pressure Measurement – iCare ic100

We test and monitor the pressure inside your eye using a non-contact tonometer. Monitoring eye pressure can help us check for conditions such as glaucoma. 

 

Please note only selective people will use certain machines based on optometrist examinations.

Our Team

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Ian Hardwick

Practice owner and Optical Dispenser

I began working for Attewell Opticians July 1982, during this time I worked as a dispenser, travelling between any one of the groups practices in the West Midlands area. During this time I have built professional relationships with a high number of patients.

Early 2017 after 35 years I was approached by Martin Attewell to take over what was now 2 practices, I agreed to take over Stone Cross practice January 2018, but eventually amalgamated High street practice too.

I pride myself on running a professional yet friendly practice, making it a nice environment for patients and staff alike and enjoy the challenge of unusual and high prescriptions, giving good and cost effective advice.

I’m a born again Christian, so most of my social time I enjoy serving at my church, particularly singing in the band. I also enjoy holidays with my wife and family.

Joanne Hardwick

Practice Owner and Optical Assistant

I met Ian whilst working part time at Attewell Opticians in 1985, however decided not to pursue optics but to begin a career in banking, which I ended up doing for 30 years.

When Ian was given the opportunity to take over, we decided to put our heart and soul into running the business as a partnership, hence giving up my time in banking.

I assist Ian with doing all the book keeping and pay role and on occasions filling in as a receptionist when short staffed. I’m also a born again Christian and enjoying serving at our church alongside being a supportive Mom and Wife.

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Wendy

Optical assistant

Wendy started work as a receptionist in 1979 for the Attewell family, and worked at the many branches including friar Park, Darlaston, Great Barr, Birmingham. And stone Cross.

In 2018 Ian took over the business and Wendy now works at the Stone Cross Practice.

She is well liked by patients and staff members. On her days off we always get asked where she is and patients are really happy to see her welcoming face when she's working.

Wendy works 3 days a week now and in her spare time she loves holidaying and spending time with her family.

Kom

Optical assistant

Komal started working for the Attewells in 2005, where she trained as an Optical Assistant. She mainly worked at the High Street practice until 2018 when she moved to Stone Cross with Ian and Wendy.

Many patients know Kom from the old practice and often ask after her If she's off.

Kom has since qualified as a Diabetic Screener in 2019 and is a self confessed perfectionist with a great work ethic.

Kathryn

Optical Dispenser

Kathryn has over 15 years of experience as an optical dispenser. She was born with congenital cataracts and has of wealth of knowledge of eye conditions.

She loves seeing a range of patients, but really enjoys helping children find frames that they love wearing, but ensuring that prescription needs are met at all time.

She used to work In a specialist Contact Lens Practice so is used to working with lenses and higher more complex prescriptions.

Kathryn loves helping people that have never liked wearing glasses fall in love with a new frame or style.

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Ellen

Optical assistant

Ellen is the newest member of the team. She had previously worked in the travel industry for 8 years then had a small break to bring up her young family.

After a short amount of time it became apparent that Ellen was made for optics and now looks forward to a long career in this field.

She enjoys all aspects of her job including reception duties, pre screening and helping with dispenses.

Ellen likes going on holiday and is a regular member of her local gym.

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Mo

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Jas

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Raveena

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Book an Appointment

Get your eyes checked out by experienced opticians, get in touch to book a time that suits you.

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